The best Easter ever…

… is the most strategic Easter ever.

STEP ONE

Get the playbook

A 42-page Easter operating system with timelines, scripts, metrics, and marketing to stop guessing.

STEP TWO

Watch the Webinar

Sheldon unpacks a strategic Easter plan that drives attendance, salvations, and real momentum beyond Sunday.

If 30% more people walked into your church this Easter… would your systems hold?

Or would something crack?

Easter isn’t about pulling off an impressive Sunday. It’s about building a moment strong enough to carry momentum into the next 90 days.

Build it right, and Easter becomes your strongest quarter.
Build it wrong, and it becomes a spike you spend months recovering from.

Easter is April 5th. Every day from now until then matters.

Let’s engineer it.

Most churches prepare. Strong churches engineer.

The gap isn’t budget.
It isn’t production.
It isn’t passion.

It’s systems.

Most churches plan a Sunday.
Strong churches build a 90-day runway.

Guests attend.
No capture. No next step. No sequence. By Wednesday, they’re gone.

Teams run on adrenaline.
Not clarity. Stress rises. Precision drops.

Momentum Peaks
Sunday afternoon, we’re on a high and by midweek—it’s dissolved.

No scorecard.
No documentation. Next year starts from scratch.

That’s not spiritual. That’s structural.

Watch the EasterOS Webinar →

“If you engineer this correctly,
Easter won’t spike attendance.
It will shift trajectory.”

A smiling man wearing glasses, a white shirt, and a grey suit standing against a dark background.

Sheldon J. Andrus III

What’s Inside

The EasterOS Playbook is a 42-page operating system built from my experience leading inside churches of 60… and churches of 15,000+ including the same play we ran at the “fastest growing church in America” in 2024.

It’s not theory. It’s not a template. It’s a structured framework for turning Easter from a one-day spike into sustained momentum.

✓ Eight operational parts.
✓ Three working appendices.
✓ A master calendar with owners and dates.
✓ Scripts that remove guesswork.

This is an executable architecture for any-sized church.

Download your copy

  • Before design comes definition.

    Attendance.
    Salvations.
    Baptisms.
    First Step conversions.
    Serve Team growth.

    If the win isn’t defined, you’ll celebrate the wrong metrics.

  • Four phases.
    Tier 1 non-negotiables.
    Tier 2 amplifiers.
    Weekly cadence.
    Owner clarity.

    No drifting decisions.

  • Game day architecture.

    Lobby flow.
    Transitions.
    Invitation language.
    Baptism moment.
    Clear next step.

    Nothing accidental.

  • The final five minutes shape the next five weeks.

    Connection design.
    Salvation capture.
    Baptism interest.
    Serve Team entry.
    Group integration.

    Target: 80% response capture.

    Steward what you gather.

  • Easter begins at dismissal.

    24-hour text.
    48-hour call.
    Week 1 series hook.
    Week 2 Baptism Sunday.
    Weeks 3–4 integration.

    Momentum must convert.

  • This is a grading session.

    11-category scorecard.
    Written documentation.
    Clear adjustments.

    Learn or repeat.

  • Item descriThe Sunday after Easter decides everything.

    Weak systems decline.
    Strong systems stack.

    Retention is engineered.ption

  • Every slot filled.
    Every script written.
    Every system tested.

    Assumptions create stress.
    Confirmation creates calm.

42-page step-by-step Easter plan ● 8 essential parts of your Sunday ● 60-day weekly action timeline ● Clear “win” metrics ● Attendance, salvation & baptism goals ● Simple service flow blueprint ● Clear final 5-minute response plan ● Easy guest info capture system ● 30-day follow-up roadmap ● Post-Easter & Baptism Sunday plan ● Easter momentum scorecard ● Practical marketing roadmap ● Weekly communication plan ● Creative asset checklist ● Ready-to-use scripts ● February–May master calendar ● Final execution checklist

Sheldon is the Founder & CEO of Andrus Advisory, helping churches build systems that turn momentum into lasting growth.

With a background in advertising and executive church leadership, he has led inside churches of 60 and churches of 15,000+, including serving on the executive team of the fastest-growing church in America in 2024.

The EasterOS Playbook is drawn from real leadership environments where clarity, structure, and follow-through determined whether Easter became a spike—or a launchpad.

ABOUT THE AUTHOR

Sheldon J. Andrus III

Group of people holding a banner that reads 'KEEP IT LOCAL' at an outdoor event organized by the Athens Area Chamber, with a restaurant sign for OMG rotisserie overhead.
Three men sitting on stools on a stage, with a blue digital background, engaged in a conversation or panel discussion.
Panel of seven people seated on stage at a conference, with a large screen behind them displaying 'GOTS CON 2025' logo, participating in a panel discussion.
A diverse group of people inside a restaurant holding a large banner that reads 'KEEP IT LOCAL' with the Athens Area Chamber logo. Some individuals are wearing work uniforms and hats, and the group is smiling and facing the camera.
Two people on stage speaking during an event, with an audience in front. The woman on the left has glasses and a red shirt, holding a microphone. The man on the right has a gray cap, a beard, and a light jacket. There is a large screen in the backgro
A man speaking into a microphone on a stage with a large blue and orange digital screen behind him, audience members visible in the foreground.
Two men sitting on brown couches on stage during a panel or talk show, with a large black and white background behind them, smiling and engaged in conversation.
A group of people gathered outside a storefront during a ribbon cutting event, with some holding scissors and a man in a lab coat in the center.
Panel discussion on stage with five men seated and two standing, with a large screen displaying a cityscape in the background, audience silhouettes in foreground.
A group of people attending a formal event, with some standing and others sitting, dressed in business or formal attire. The focus is on a man in a blue suit with glasses, standing with his hand on a seated man in a blue suit, both looking serious, w
A man with glasses and dreadlocks speaking into a microphone at a podium on a stage with a colorful background, with band members playing instruments in the background.
A man wearing a red jacket and black pants speaking into a microphone on stage at an awards event with background text reading 'THE WORD HUFF' and two other people standing behind him.
Man with glasses and beard speaking into a microphone while seated on a chair on a stage.
A group of people attending a presentation or workshop in a conference room with a large audience and two screens displaying a breakout session schedule, with some attendees standing and listening, and others seated.

$99

One payment.
One outcome.
Momentum.

A 42-page operating system for Easter Sunday. Marketing strategy. Guest flow. Volunteer benchmarks. Clear next steps. 90-day momentum plan. Stop running on adrenaline. Install the system.

42-page step-by-step Easter plan ● 8 essential parts of your Sunday ● 60-day weekly action timeline ● Clear “win” metrics ● Attendance, salvation & baptism goals ● Simple service flow blueprint ● Clear final 5-minute response plan ● Easy guest info capture system ● 30-day follow-up roadmap ● Post-Easter & Baptism Sunday plan ● Easter momentum scorecard ● Practical marketing roadmap ● Weekly communication plan ● Creative asset checklist ● Ready-to-use scripts ● February–May master calendar ● Final execution checklist

Easter is Sunday, April 5.
Waiting isn’t an option.