Irresistible Insights
Helping you build brands (and teams) that keep them craving more.
Oh, Sweet! You’re here.
Irresistible Insights—where I write rants that challenge your perception and stretch your faith and bottom line.
Not to be loud—but to wake up leaders stuck recycling bad strategy and calling it vision.
This is where revival meets intentionality—where we unpack strategy, systems, culture, and communication for churches and creatives who want real results.
—Pull up a chair, let’s eat.
The Branding Myth: Why Your Logo Means Very Little (and What Actually Does)
Here’s a harsh truth: Your logo is not your brand. Yep, I said it. Somewhere along the way, “branding” became synonymous with logos, color palettes, and slick websites. And sure, all of that stuff matters—but if you’re obsessing over your logo more than your customer experience, you’re missing the point.