Green background with gear graphic and text promoting a 6-week communication mastery collective called Sermon Lab.
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Enter the lab.

Your calling deserves craftsmanship.

Most communicators are passionate about preaching…
but have never been trained how to build sermons that actually move people.

Sermon Lab is where calling meets craft.

A person standing with arms raised in front of a crowd inside a building.

You communicate to the crowds every week…

But most communicators never been trained how.

They were handed a mic and told to figure it out.

Over time, that leads to:

  • Messages without structure

  • Ideas without clarity

  • Passion without direction

Not because they lack calling but because they’ve never been taught the craft.

You may have the calling…

Over 6 weeks, you’ll learn how to:

  • Build sermons with a clear, repeatable structure

  • Communicate with clarity and confidence

  • Preach in a way that actually connects with the next generation

  • Eliminate common mistakes that weaken your message

but has anyone taught you the skill? That’s why we created Sermon Lab.

Not another network. A lab for sharpening your preaching.

A man in black clothing and accessories standing in front of a dark wall with light coming through a window.

Hosted by Pastor Will Wilson Jr.

The Lead Pastor of House of Light Church in Austin, Texas, Pastor Will has traveled the country over the last several years with impactful & challenging preaching that has earned him a reputation as one of the most relevant & respected preachers in the country. 

Over the last 10 years, Pastor Will has served on staff at several churches, including Elevation Church (Charlotte, NC), in a variety of roles that have allowed him to build a wide range of relationships, gain invaluable ministry experience, and develop a precise, distinct voice. 

Invest in Your Calling. Sharpen Your Craft.

Sermon Lab Collective
$84.99
For 6 weeks
$449.99
One time

A 6-week communication intensive designed specifically for youth pastors who want to sharpen their voice, structure their messages, and communicate the Gospel with clarity and power. Hosted by Pastor Will Wilson Jr.

Program Details

  • Start Date: Thursday, April 16

  • Duration: 6 Weeks

  • Format: Live weekly sessions

  • Spots Available: 30 pastors

What You’ll Walk Away With

  • A clear, repeatable process for building sermons

  • Greater confidence in your communication

  • Tools to connect with Gen Z and the next generation

  • Stronger delivery and message clarity

  • A sharper, more refined preaching voice

The Highest-ROI Leadership Environment You’ll Ever Join

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Curated for Only High-Capacity Leaders

Most leaders spend their lives pouring out—rarely getting poured into at their own level. The Collectives give leaders a room where they’re finally surrounded by peers who understand the weight, the pace, and the responsibility of leading real organizations. This environment alone elevates thinking, sharpens instincts, and accelerates growth.

Peer Insight That Multiplies Your Perspective

The power of the Collective is the diversity of experience in the room. Leaders bring their challenges, wins, and breakthroughs, creating a shared pool of wisdom that expands everyone’s capacity. You don’t just hear one voice—you gain the insights of an entire circle of builders.

Strategic Guidance You Can Apply Immediately

Each session delivers clarity that leaders can use the same week. No theory. No filler. Just actionable insight grounded in organizational design, systems thinking, and leadership practice. Leaders walk away with tools, frameworks, and next steps they can confidently implement.

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Accountability That Drives Measurable Progress

Leaders grow faster when someone is watching their progress and pushing them to follow through. The Collective provides built-in accountability rhythms that keep leaders focused, aligned, and consistently moving forward. Momentum stops being accidental. It becomes inevitable.

Real-Time Consulting on Your Real Problems

Leaders don’t just learn—they get direct input on the issues blocking their progress. Sheldon provides immediate clarity, diagnoses hidden barriers, and offers solutions tailored to each leader’s context. This is the equivalent of having a strategist in the room every month

A 12-Week Window Proven to Create Transformation

Most of the Collectives are structured around a 12-week rhythm because that’s where real change takes root. Leaders have time to absorb, implement, refine, and grow—without losing urgency. It mirrors the depth of a college semester, giving leaders the perfect balance of learning, application, and measurable improvement.

Black and white line drawing of a person sitting at a desk, using a desktop computer, with a framed picture or mirror above the desk.
A black and white line drawing of a woman singing into a microphone on a stand.
A person climbing rocks in a desert landscape with cactus and mountains in the background.
Silhouette of a woman singing or speaking into a microphone, with her hand raised.

If the budget is the barrier, we removed it.

Use our ready-to-send request letter to show your leadership why this investment matters — not just for you, but for your church. No pressure, no awkward ask — just a clear, respectful letter explaining the value, growth, and ROI your participation brings to the church. Copy it, personalize it, and send it.

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FAQs

When and where do we meet?

Sessions take place on Thursdays at 8:00 PM (EST) via Zoom, making it easy for leaders to join from anywhere.

How long is each session?

Each weekly gathering lasts 90 minutes — long enough for real strategic work, short enough to fit a high-capacity schedule.

How can I get my church to cover this?

Most churches are open to development — they need clarity on the value. To help, we built a ready-to-send request letter you can give your pastor or leadership team. It explains the ROI, what you’ll bring back to Sunday, and the payment options. Download the template. →

What do I get access to?

You receive access to all session recordings, tools, frameworks, templates, and playbooks during the collective.

What makes this different from typical group coaching?

This is a hands-on, problem-solving environment where Pastor Will uses your real Sunday challenges to build practical, customized solutions — not just theory or lectures.

How many leaders are in each Collective?

Enrollment is intentionally limited so leaders get direct attention, real interaction, and an environment where everyone’s voice matters.

What’s the weekly commitment outside the session?

Most leaders invest minimal additional time, because the work is built directly into what they’re already leading. You’ll apply tools inside your real Sunday workflow, not add more to your plate.